Hi, my name is
Joel Samson.
- Web Developer & Marketing Manager
I am a
I’m a web developer and software engineer specializing in building scalable, high-performance web applications and integrating AI-driven solutions. I have developed a strong foundation in software engineering, cloud computing, and digital marketing through my work at National Water Service and The Salvation Army.
I earned my Master’s degree in Computer Science from George Mason University and am always looking for innovative ways to optimize web platforms and enhance user experiences.
Hello! I'm Joel Samson, a Web Developer and Marketing Manager at National Water Service with expertise in web technologies, analytics, and automation. I have developed a strong foundation in software engineering, cloud computing, and full-stack development through my Master's in Computer Science at George Mason University and hands-on industry experience.
"How big would you dream, if you knew you couldn't fail?" -Robert Schuller
Throughout my career, I've led website redesigns, optimized SEO strategies, and implemented AI-driven automation. My experience at National Water Service, The Salvation Army, and Nexus 8 International has equipped me with expertise in React, NodeJS, WordPress, Google Analytics, and HubSpot, enabling me to drive impactful digital solutions.
I thrive in dynamic, collaborative environments where I can leverage my technical expertise to enhance user experience, website performance, and business growth. Whether it's developing high-performance web applications, managing multi-platform marketing strategies, or integrating AI-powered chatbots, I focus on delivering innovative and effective solutions.
Sep 2024 - Present
National Water Service
Web Developer/Marketing Manager
• Managed and updated WordPress content and administered plugin integrations, optimizing site functionality and user experience
• Implemented multi-platform marketing strategies across various social platforms and CRMs, including HubSpot email marketing, increasing customer engagement by 5%
• Administered security improvements on WordPress using Cloudflare and other tools, reducing vulnerabilities and enhancing overall website protection by 50%
• Optimized website SEO using Google Analytics, Search Console, and HubSpot, increasing organic search traffic by 3%
• Developed comprehensive brand guidelines to ensure consistent branding across all platforms, utilizing Canva and Photoshop for visual elements
• Created detailed company analytics reports using Google Analytics and HubSpot, providing insights for data-driven marketing decisions and performance tracking to make a shift in sales decisions
• Managed Google Ads, Google Tag Manager, and social media platforms, creating daily content that contributed to increased brand visibility and a measurable boost in sales
• Utilized business logic to integrate an AI-powered chatbot, training it to answer customer inquiries on all business-related topics, improving response time and customer engagement.
• Managing nationalwaterservice.com(redesigning) & nationalplumbingandmechanical.com(Completed)
May 2024 - Sep 2024
The Salvation Army
Web Developer Intern
• Utilized HTML, CSS, and JavaScript to update and enhance content sections and layouts based on wireframes for salvationarmyusa.org
• Deployed national campaign assets and additional site content, improving the website's user experience and engagement
• Conducted thorough audits of site performance and user experience across internal sites, implementing findings to enhance overall usability
• Collaborated with the Web Manager to identify new strategies and areas of improvement for national web development efforts
• Assisted in the creation and optimization of digital assets using Photoshop and other photo editing software, ensuring adherence to organizational style guides
• Developed and published engaging content on the national website, boosting site traffic and user interaction
• Provided technical support and user assistance to salvationarmyusa.org and sub-site visitors, ensuring a seamless online experience
• Attended webmaster field calls and website vendor calls, contributing valuable insights and solutions
• Worked closely with the Web Manager and other team members to design and optimize both internal and external-facing websites
• Demonstrated strong interpersonal and communication skills in a collaborative, fast-paced environment
• Managed multiple projects and deadlines efficiently, delivering high-quality work under minimal supervision
• Managed adding new sites, content and Updates/ Campaigns for www.salvationarmyusa.org/usn/
Jan 2023 - May 2024
Nexus 8 International
Software Engineering Intern
• Remodeled website with latest design practices resulting in 25% increase in traffic and improved user experience
• Executed performance optimizations, slashing page load time by 40% using Caching, CDNS, image/code optimizations
• Conceptualized wireframe-driven UI/UX enhancements, adjusting website usability and navigation for better experience
June 2023 - Aug 2023
Istari Digital
Software Engineer Intern
• Implemented reusable modular components, lowering development time by 20% boosting project completion
• Architected RESTful APIs, boosting backend throughput by 30% using a load balancer, also enhanced scalability
• Conducted comprehensive unit testing and achieved a 95% code coverage, effectively reducing post-release bugs by 30%
• Led API documentation, cutting 25% of dev time and enhancing project clarity with clear, concise communication
• Formulated TypeScript migration strategy, converting .jsx files to .ts, enhancing codebase maintainability and scalability
• Integrated ChatGPT API into bots, automating repetitive daily tasks, optimizing workflow efficiency
Aug 2022 - Dec 2023
George Mason University
Graduate Teaching Assistant
• Guided 100+ students in fundamental CS concepts, enhancing their ability to write efficient, maintainable code by 15%
• Delivered comprehensive instruction to students on the latest emerging technologies, simultaneously enhancing technicalskills and aligning the course syllabus with industry trends for a more relevant and forward-thinking curriculum
Jan 2020 - Dec 2021
Freelance Developer
Web Developer
• Contributed to student grievance, university, and examination portals, portfolios, and University Outreach websites
• Boosted page load time by 25% through performance audits, eliminated render-blocking resources, and used lazy loading
• Performed comprehensive UAT sessions, achieving a 95% stakeholder satisfaction rate and ensuring smooth deployment
• Leveraged agile methodologies to adapt to changing project requirements and maintain flexibility throughout the SDLC
Dec 2019 - Jan 2020
Quality Theorem
Web Developer Intern
• Achieved a 70% acceleration in exam systems by leading collaborative efforts to develop a cutting-edge, multi-functional examination website
• Enhanced user experience and system efficiency by designing responsive web interfaces in adherence to company standards, resulting in a 30% increase in speed and performance
Featured Project
National Water Service
- I am currently developing the National Water Service website, utilizing WordPress with plugins for SEO, security, and lead generation. The front-end is built with HTML, CSS, JavaScript, and styled using Tailwind CSS and Bootstrap. We’re integrating Google Analytics, Google Search Console, and HubSpot for tracking and insights, while optimizing SEO with keywords, schema markup, and Google Ads. Cloudflare enhances security and performance, and I create visual content in Photoshop for branding. Additionally, I implemented a chatbot to improve customer engagement and provide instant support. This ongoing project aims to deliver a seamless, secure, and scalable user experience.
WordPress
WordPress plugins
Tailwind CSS and Bootstrap
Google Analytics, Google Search Console, HubSpot
Elementor
AI CHatbot
HTML
CSS
JS
Featured Project
National Plumbing & Mechanical
- I developed the National Plumbing and Mechanical website using Elementor, which allowed for a highly customizable and responsive design. Built on WordPress, the site integrates various plugins for SEO, security, and lead generation. The front-end design incorporates HTML, CSS, and JavaScript, with styling powered by Tailwind CSS and Bootstrap. Google Analytics, Google Search Console, and HubSpot were used for tracking performance and gaining insights into user behavior. SEO optimization was carried out through targeted keywords, schema markup, and Google Ads, while Cloudflare ensures enhanced security and website performance. Additionally, I created custom visual content in Photoshop to maintain cohesive branding across the website and social media platforms. The final product is a user-friendly, secure, and optimized site for National Plumbing and Mechanical.
WordPress
WordPress plugins
Tailwind CSS and Bootstrap
Google Analytics, Google Search Console, HubSpot
Elementor
AI CHatbot
HTML
CSS
JS
Featured Project
Salvation Army USA Main Website
- I played a key role in managing and creating new sub-websites for the Salvation Army USA, overseeing a vast network of 17,000 websites. Using Symphony CMS, I helped ensure seamless integration, maintenance, and optimization of these sub-sites. This involved applying consistent branding, performance enhancements, and security measures across the network. Additionally, I optimized the websites with SEO strategies and ensured they were responsive and user-friendly. My work helped streamline web management and improve the user experience for such a large network of websites.
Symphony CMS
SEO plugins
Tailwind CSS and Bootstrap
Google Analytics, Google Search Console, HubSpot
Custom Scripts
HTML
CSS
JavaScript
Photoshop
Cloudflare
Schema Markup
Google Ads
Featured Project
Cloud Resume Challange
- For the Cloud Resume Challenge, I undertook the task of creating an portfolio website using various AWS services. Leveraging technologies such as S3, CloudFront, Lambda, DynamoDB, and API Gateway, I developed a dynamic portfolio card website. This project showcased my proficiency in optimizing cloud architecture for superior performance and security.
S3
Cloudfront
AWS Lambda
AWS DynamoDB
AWS API Gateway
HTML
CSS
JS
Featured Project
News App
- As part of my recent endeavors, I developed a dynamic news application using React, NextJS, and various other technologies. This project aimed to enhance the speed and responsiveness of data retrieval from news sources. By harnessing the capabilities of the News API and integrating Axios, I achieved a significant improvement of 50% in data retrieval speed compared to conventional methods. One of the highlights of this project was the use of Tailwind CSS for styling the application interface, which not only expedited the development process by 50% but also greatly enhanced the visual appeal of the application.
React
Javascript
NodeJS
HTML
CSS
Redux
NextJS
Tailwind
REST APIs
Vercel
Other Projects
Tap on a project to learn more!
Grievance System
GMU Survey Page
Covid 19 - Tracker
GMU Computer Science Department Page
Portfolio
Pokedex
E-commerce Simulation - C
Naruto Quotes
HTML5
HTML was the first language I learned when I started learning programming. Over the last 8 years, I have used it to build websites and web applications.
- HTML5
- CSS3
- C
- Canva
- Javascript
- SQL
- MySQL
- TypeScript
- React
- Python
- NodeJS
- Docker
- Figma
- Java
- jQuery
- Angular
- AWS
- Jenkins
- C#
- Firebase
- AJAX
- SpringBoot
Master of Science in Computer Science
George Mason University
- Mathematical Foundations of CS
- Computer Systems and System Prog
- Intro Artificial Intelligence
- Analysis of Algorithms I
- Machine Learning
- Software Engineering for World Wide Web
- Software Eng Real-Time Emb Systems
- User Interface Design/Development
- Component-Based Software Development
- Information Security Theory/Practice
Courses
2022 - 2023
GPA: 3.78
Bachelor of Engineering in Information Science
NMAM Institute of Technology
- Data Structures & Algorithms
- Object Oriented Modeling & Design
- Operating Systems
- Computer Networks
- Database Systems
Courses
2017 - 2021
GPA: 3.64
If you would like to work together or discuss an opportunity for work, please use the form or send me an email on joelsadanandsamson@gmail.com